Client
Galaxy Wine
Agency
Shepherd Interactive
Role
Creative Direction, Design
Category
Web design, Creative ConceptingAbout This Project
Galaxy Wine Company, is a prominent importer and distributor of wines. I led a comprehensive website redesign that started nearly from scratch, given their minimal existing branding beyond a logo. The client chose a playful approach for the new website to mirror the company's vibrant and approachable personality. This design not only enhanced the visual appeal but also improved functionality, allowing users to easily navigate and access detailed information about the diverse wine regions from which Galaxy Wine sources its offerings. The site successfully blended playful aesthetics with practical features, making it a valuable tool for engaging and educating customers about their extensive wine selection.
Lifestyle Campaigns
Following the success of the initial campaign, a follow-up series was launched, focusing on the lifestyle aspect of the brand. This series featured the boots in real-life situations modeled by individuals, creating a deeper connection with the target audience and positioning the products as part of their everyday lives.