Client
BlueLuck
Agency
N/A
Role
Creative Concepting, Design
Category
Web Design, Creative DirectionAbout This Project
I was tasked with creating a complete brand look and feel for BlueLuck, a pet pharmaceutical startup, culminating in the design of a new website. This project required balancing professional credibility with a welcoming aesthetic to appeal to both veterinarians and pet owners. The website incorporated these branding elements, establishing a cohesive visual identity that communicated trustworthiness and care. The design strategy ensured that the website was both functional and visually appealing, making it an effective tool for connecting with medical professionals and pet owners seeking reliable pet health solutions.
Stason Animal Health
The success of the BlueLuck website had a significant ripple effect, leading to further opportunities within the industry. Impressed by the innovative design and functionality of the BlueLuck site, Stason Animal Health, the parent company of BlueLuck, commissioned a redesign of their own website. This new project aimed to replicate the engaging user experience and strong brand identity established for BlueLuck, extending these design principles to enhance Stason’s online presence and better serve their broader audience.
Flea and Tick Defence
Following the successful launches of both the BlueLuck and Stason Animal Health websites, a dedicated microsite focusing on flea and tick prevention was developed. This addition was designed to educate pet owners on the importance of keeping their pets free from fleas and ticks. The microsite provided comprehensive care tips and detailed information on prevention strategies, further enhancing the utility of the BlueLuck and Stason online platforms by offering valuable resources to their users.