Concept Storyboards
Client
Thursday Boot Co.
Agency
N/A
Role
Creative Concepting, Animation, Design
Category
Digital Advertising, HTML5 Animation, Creative ConceptingAbout This Project
For Thursday Boot Company, an online-only boot and shoe brand, I developed a series of display ad campaigns designed to elevate brand awareness and highlight the brand’s key attributes. The primary series utilized dynamic motion to showcase a large variety of products in a fun and engaging way. This approach not only reinforced the brand’s stylish image but also emphasized the quality and extensive selection of their boots and shoes, effectively capturing and retaining consumer attention while bolstering their market presence
Lifestyle Campaigns
Following the success of the initial campaign, a follow-up series was launched, focusing on the lifestyle aspect of the brand. This series featured the boots in real-life situations modeled by individuals, creating a deeper connection with the target audience and positioning the products as part of their everyday lives.